We bring you information on new products and campaigns for May 2025!
Many official limited edition items will be released this month. We will introduce some of them.

■New products from the MOOMIN SHOP ONLINE project

kochi masking tape cutter and stapler

These wooden stationery items are carved from solid wood and have a subtle, soothing wood scent that will warm your soul.
Each piece has a different grain and color, making them special items with no two alike.
The surface is finished with natural oil, giving it a smooth and moist feel that makes you feel like the wood is breathing, and it has a gentle texture that feels comfortable in your hand the moment you hold it.

It reminds us of the importance of caring for our objects and enjoying the gradual changes in texture they undergo.

Glowing backpack (Hattily)

A backpack with a perfect fit, water-repellent properties, reflectors and a chest belt will also be released!

In addition to the mesh pockets on the front and both sides, there is also an inner pocket the size of a smartphone, providing plenty of storage space.
It has a simple design that is easy to use for travel, commuting to work or school, and even disaster preparedness.
The inside has a cute design of Hattifatteners and Little My, and it lifts your spirits every time you open it.

In addition, new products will be released in conjunction with special features and campaigns. Please look forward to it!

■ Campaign Announcement

Hattifattener Fair

[Event Period]
・First round: May 15th (Thu) 12:00~
・2nd round: June 12th (Thu) 12:00~

Hattifattener is a mysterious creature that appears in "Moomin."
It is said that if you sow the seeds on the eve of the summer solstice, they will sprout out of the ground and their bodies will be charged with strong electricity.

Many new Hattifattener products will be available at this fair! We'll show you some photos♪
There will be a wide selection of Snatchy items that will bring a bit of humor and healing to your daily life.

What's more, we will be offering Hattifattener novelty items to all customers who make a purchase.
There are also special benefits that you can only get at MOOMIN SHOP ONLINE!
The novelty items are limited in quantity, so be sure to check out both the first and second rounds.

Have fun even on rainy days♪ Rainy season life support campaign

[Event period] May 29th (Thu) 12:00~

We will be introducing Moomin items that can be used during the rainy season. If you find your favorite, you might look forward to rainy days!

Customers who make a purchase in this campaign will also receive a MOOMIN SHOP ONLINE original novelty item♪
This is also a limited quantity item, so don't miss out!