We bring you information on new products and campaigns for July 2025!
With "Moomin Day" just around the corner in July, the annual items perfect for the celebration will be available again this year♪

■New products from the MOOMIN SHOP ONLINE project

Limited time and quantity! "Moomin Day" Dorayaki & Furoshiki Set

[Sales period] July 3rd (Thursday) 12:00 to July 21st (Monday ) 23:59

*The " furoshiki set" will end as soon as the prepared number is reached.

This luxurious Norayaki, made with a fluffy, moist, melt-in-your-mouth dough and stuffed with bean paste made from Hokkaido-grown red beans, is back again this year in a Moomin package.
The subtle aroma of soy sauce creates a sweet and salty taste similar to mitarashi dango, and one bite will fill your mouth with a gentle sweetness and deep umami flavor.

A set of 5 dorayaki, including 3 with Moomin branding and 2 with Little My branding.

In addition, a limited number of sets that come with a furoshiki cloth featuring this year's art design will be on sale!
It's perfect as a gift, and is also recommended as a souvenir for the Obon festival or as a mid-year gift.

Dorayaki are only available for a limited time, so don't miss out!

Summer boxes are also available in limited quantities!

[Sales period] July 11th (Friday) 12:00~

[Sales price] 5,500 yen (tax included)

*Summer boxes are not eligible for the campaign.

On sale again this year! A great value lucky box containing products worth 15,000 yen.
It's fun to open it and see what's inside.

This is not a lottery sale, so be sure to check early!

■ Campaign Announcement

Summer campaign underway!

[Event period] July 3rd (Thursday) 12:00~

During the period, customers who spend 7,700 yen or more (tax included) will receive an original "Moomin Day" tote bag!

In addition to this year's "Moomin Day" art, it also includes the logo commemorating the 80th anniversary of the publication of the novel! It's a special design unique to this commemorative year.
It's pop, cute and refreshing, and looks like it'll be great for outings and leisure activities.

*Novelties will be available until stock runs out, but we have prepared plenty so that we can reach as many people as possible!

Be sure to come visit MOOMIN SHOP ONLINE in July to find your favorite items.