Genten's brand concept

Returning to its origins that "humans are part of nature," genten was established in 1999 with three basic principles as a brand that promotes an environmentally friendly lifestyle through the production of bags.
[Genten's three basic principles]
・We care about the environment.
・We care about natural resources.
・We aim to create products that people will cherish for a long time. ｜We care about things of lasting value

Charm (Minerva)

• CharmA cute charm with a three- dimensional design. Multiple layers of leather parts give it a plump feel.
  Simply attach it to your bag or keys to create a subtle accent. Click here for the product page .
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• There are four types in the lineup: Moomin, Snufkin, Little My, and Hattifattener. Click here for the product page

Bi-fold wallet and mini shoulder bag (Antico)

• A bi-fold wallet and a clasp-type pouch have been released, based on Moominmamma's beloved purse. When you open it, you'll find a striped pattern reminiscent of Moominmamma's apron. In addition, the gusset of the pochette is embroidered with her favorite flowers. Click here for the product page.
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• The interior and charms feature foil-stamped images of people holding flowers and hugging Moomin. This item has Moominmamma's warmth in every detail. Click here for the product page.

Drawstring bag (calfskin)

• This drawstring pouch is made from high-quality calf leather and features a subtle Moomin embroidery. The thread used is the same color as the leather, giving it a subtle presence. The motif is from "Moomin Valley Summer Festival." Moomin and Snufkin are on the beige side, and Little My is on the orange side. The stitch-like embroidery gently depicts a scene from the story. Click here for the product page .
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• The inside also features textile printed with illustrations from the same work.
  This is a product that allows you to enjoy the world of Moomin even inside the bag. Click here for the product page

Pen case (calfskin)

• A playful standing pen case featuring a three-dimensional representation of Hattifatteners.
  The design is meticulous down to the smallest detail, from the way it sways back and forth to the way it suddenly waves its hands. Click here for the product page .
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• If you open the zipper on the back, it can be used as a pen case or a pouch for small items.
  If you place it on your desk, Nyoronyoro will watch over you. Click here for the product page .

Smartphone strap (Minerva)

• Genten's classic smartphone straps now come in a Little My design. Delicately laser-cut into stainless steel, the Little My sits on the strap when inserted into a clear case.
  The apple-shaped charm also comes with microsuede for wiping the screen. Click here for the product page .
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Fragment Case (Minerva)

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• The "overhanging card case" features a unique design of a scene in which Moomin gets scolded for peeking at Snorkmaiden's diary. The diary pattern is printed realistically, making it a playful item.
  It can hold up to six cards, and the three-sided zipper makes it easy to take out and put in cards. This item combines a unique design with ease of use. Click here for the product page .

Pouch (calfskin)

• This pouch features a scene from the comic "The Lost Martian" depicting Moomin and Snorkmaiden floating in the air.
  This compact pouch has a gentle atmosphere, depicting two people lying on a cloud. It is palm-sized, but has pockets on the back and inside, making it convenient for storing lip balm, eye drops, cards, etc. Click here for the product page .
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Care instructions

To ensure you can enjoy your product for a long time, please take care to care for it on a daily basis.
Care instructions vary depending on the material, so please check the official brand websites below for detailed care instructions for Antico, Minerva, and Calfskin.

At genten, we recommend moisturizing care with our delicate cream.
With continued care, the leather's texture and luster will improve, giving it a more refined appearance.
Please enjoy your favorite items for a long time.

Click here for detailed care instructions